Coca-Cola North America has launched a consumer rewards program covering its entire brand portfolio. My Coke Rewards includes 4 billion unique redemption codes worth a cumulative $50 million, making ...

Have you heard about these Coke Points? If you drink any Coca-Cola products, including Powerade sports drinks and Dasani bottled water, you've probably noticed the codes inside the caps or boxes. The ...

ATLANTA--(BUSINESS WIRE)--VIP access to the hottest events of the season and tropical vacations in the middle of winter can be expensive – unless they’re free. These getaways are just a few ways ...

If you are a fan of Coke products, or know someone who is, you need to check out MyCokeRewards.com. After purchasing a Coke product, look under the cap — or inside 12 packs — and a participant code is ...

A Coca-Cola executive said yesterday that the early success of its new consumer rewards program may be the impetus to roll the program out across other brands. Under the My Coke Rewards program, which ...

Coke has always been a brand that’s prided itself on creating a personal relationship with its consumers, and the Coca-Cola “Mini-Me” campaign suggests that they’re really just going for it these days ...

Large corporations have a tremendous impact on the environment. Whether it is pollution during production and transportation or plastic packaging for their goods, these companies' environmental ...