I wanted the Colorsonic to zap my grays. Instead, I got a lesson in tradeoffs. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior reporter ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

As hair care products and styling tools continually evolve, one aspect of the industry has more or less stayed the same — namely, the technology and application of box dyeing your hair. But L’Oréal is ...

Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...

Debuting with an in-store experience that includes a disruptive shelf structure, Colorsonic’s display was co-designed by L’Oréal Paris and Target’s merchandising team. Colorsonic looks to make hair ...

At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of Colorsonic ...

(MENAFN- PR Newswire) NEW YORK, July 25, 2024 /PRNewswire/ -- L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new ...