The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

In a recent study published in the Food Quality and Preference Journal, scientists examined the influence of food product packaging color and size of item sets on children’s consumer choices. Study: ...

The brand's fan-favorite flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW ® Original and HI-CHEW ® Tropical Mix As HI-CHEW ® grows across the U.S., ...

Packaging is an important process in marketing that is required for proper transportation, storage, as well as promotion of any commercial products. Vibrant and appealing packaging is a marketing ...