Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position ...
Virco benefited from the post-Covid-19 supply chain changes, leveraging extreme seasonality and the Price/Cube Threshold for competitive advantage in the US school furniture market. Despite average ...
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Packaging as competitive advantage
Packaging has evolved from a functional necessity into a strategic differentiator that can set brands apart in increasingly competitive markets. Today, it not only protects products but also ...
Seek captures 90% of total time spent online searching for jobs, dominating the Australian market. This dominance within a small niche global geographic market, built through a first-mover advantage, ...
Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days the business became synonymous ...
Adobe (NASDAQ:ADBE) needs to demonstrate competitive positioning and show growth with its generative artificial intelligence offerings when it releases its second quarter fiscal 2025 financial results ...
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