From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating unprecedented growth opportunities. North America dominates the market with 46.

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Learn how excluding volatile items in financial and economic data improves long-term trend analysis. Discover examples in corporate earnings and economic indices.

Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...