How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Oh, the humanity! A shocking number of businesses are oblivious to the countless ways their brand identity is being assaulted by people on the payroll. These companies are looking the other way and ...

Creating a brand identity strategy is critical for long-term business growth. Without an identity strategy in place for your brand, your attempts to build online/offline connections with your target ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

When creating merchandise and other forms of collateral on behalf of an SA club, please adhere to the guidelines below, which indicate how to properly incorporate official university marks, names, ...

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium. It is imperative that communications are cohesive while supporting the university's ...