A shopkeeper was dismayed when a new business much like his own opened next door and put up a huge sign that read, "Best Deals." He was horrified when another business competitor opened on his other ...

The Drum asked 10 marketers for their opinion on the role of creativity in the industry. Creative thinking can have a profound impact by improving the way people live and work. It can transform ...

You’ve probably heard the term “core values” before—however, have you noticed that many businesses are integrating them into their practices? This trend highlights just how crucial core values are in ...

Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

“Do core values really matter?” Before I could pause to think I abruptly replied, “Yes, absolutely.” I had just finished giving a speech in Texas that touched on the topic of corporate values and one ...

Opinions expressed by Entrepreneur contributors are their own. The buzz around the phrase “core values” has skyrocketed in recent months. It’s almost as if the hiring and retention culture ...