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Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press. The 60-second ...

Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape of an iPad ...

Apple is facing a backlash online over an advert in which objects including musical instruments and books are crushed into oblivion by a hydraulic press. The video is meant to demonstrate how their ...