Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research from Acoustic ...

Rising material costs and supply chain issues, labor shortages, slimming margins, continued project delays, increasing carbon emissions due to rework and waste and the need for more sustainable ...

About five years after Lemon Perfect launched its lemon water products, the founders decided to reward the company's most loyal customers. So in March 2022, they debuted a loyalty and rewards program.

The main point of contact for many customers with their financial services provider is with customer service agents in a contact centre. The interactions they have with these agents play an important ...