Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing customer reputation management for organizations across various sectors. These ...

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered customer relationship management systems (CRMs) are creating a transformative ...

This paper presents the first comprehensive and systematic review of the sales-related customer relationship management (CRM) literature. Specifically, from a narrowed sample of 253 CRM-related ...

Vol. 65, Special Issue 2: INDUSTRIAL INNOVATION AND ITS PERFORMANCE SELECTED PAPERS OF THE 9TH ANNUAL INTERNATIONAL CONFERENCE OF ORGANIZATIONAL INNOVATION (2015), pp. 173-185 (13 pages) With the ...