This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

In a crowded digital marketing world, every company is looking for an advantage. Sophisticated marketers and the agencies that support them are beginning to look deeply at using deterministic ...

This rigidity makes data engineering exceptionally difficult for language models due to their non-deterministic nature.” TensorStax addresses these challenges by creating AI agents that mitigate the ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Garbage in, garbage out has been a standing principle since the beginning of the compute era ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The 2020s are going to be ...

In this special guest feature, Matt Graves, Chief Data Officer at Infogroup, discusses how marketers can expand their target audiences and bridge the gap between business and consumer data through the ...

This data matching approach has the potential to promote comparisons of the distribution of disease, treatment trajectories, and clinical outcomes among Veteran and non-Veteran populations with cancer ...