The comprehensive study of 18,377 semantically matched query pairs reveals that AI-generated answers cite fundamentally different web sources than those appearing in search engine results pages (SERPs ...

Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?” or “Is keyword targeting as impossible as spinning straw into gold?,” and each engine will ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – December 2, 2025 / Search Atlas / Analysis of 18,377 query pairs shows ...

“We’re witnessing the emergence of a parallel information ecosystem,” said Manick Bhan, Founder and CEO of Search Atlas. “While traditional SEO focused exclusively on Google rankings, our research ...