JohnsByrne Company, a leading supplier of premium packaging and high-impact direct mail, is excited to announce its latest innovation – scented print technology. With the power of scent, marketers can ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a mailing that is really different. One of the most critical aspects ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...