This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

A healthy fear of editors and parents will stop this reporter from finishing that commercial’s quote verbatim. (But you can find it in this viral video advertisement from the company then known as ...

Mike Jones, the former CEO of MySpace, knows a thing or two about driving viral engagement with video. As co-founder and CEO of startup incubator Science Inc., he was an initial investor in Dollar ...

In a nod to “The Godfather” and other Mafia-oriented movies and TV shows, this ad for Dollar Shave Club starts out with a guy walking into a restaurant playing opera, who's then greeted by an older ...

Article continues below this ad Still, the sale to Unilever was a detour from his initial roadmap. He hadn’t built Dollar Shave Club for a quick cash-out. He thought his company could become “a brand ...