Chief HR officers are increasing their budget allocations for reevaluating or establishing their employee value propositions (EVPs), which are the research-driven value points of what a company offers ...

It’s never been harder for employers to attract top talent, writes Sheila Farrell. Is a positive employer brand what it takes ...

An employer brand represents how employees feel about their experience working at a business and how potential job candidates and the public view it as an employer. It is shaped by its values, culture ...

After the significant disruption to recruiting and hiring over the last year, it’s become clear that companies need to make employer branding a top priority in 2021 and beyond. From deciding whether ...

Employer brand plays a big role in the recruitment process. According to a Glassdoor study, 83% of job seekers study the company’s reviews and ratings during the job application process. In addition ...

As a CEO who is obsessed with feedback, I've long understood the value of the net promoter score, a widely used metric to measure the likelihood a customer would recommend your company and services.

You know better remote work is the future. For companies looking to attract top talent, building a strong employer brand is crucial — especially when hiring remote teams. Employer branding goes beyond ...

At its most fundamental level, an employer brand is a cultural contract between a company and a prospective employee. It’s the promise of shared values and expectations. When recruiters and hiring ...

Companies work hard at marketing themselves to attract and keep customers and clients. But most don’t do a good job marketing themselves as potential employers. It’s called employer branding, and a ...

As an employer of choice, it’s important to attract potential employees with the right skills – but it’s equally important to retain and engage the employees we have. In 2023, Purdue University ...

A blog can be a great, low-cost way to promote your employer brand. If your content is high quality, your blog posts will have the potential to go viral. That's a much more effective way of getting ...