Breakfast restaurant chain First Watch is continuing to open new locations in 2025. See where the company plans to open new restaurants.

The first Lehigh Valley location of First Watch, a leading daytime dining concept with more than 620 restaurants in 32 states, is coming soon to 2102 Emrick Blvd. in Bethlehem Township, Northampton ...

First Watch Restaurant Group is a name for investors to watch as the unique daytime diner continues its quest to go fully nationwide.

The new menu was paired with the wider rollout of a new digital marketing strategy that uses targeted ads across social media, the web and TV to introduce First Watch to new customers. The program now ...

First Watch has grown significantly in the past five years, nearly doubling its footprint from 2017-2022 while growing sales by over 192%, according to Technomic Ignite data. Much of that growth was ...

Despite these exceptional figures, the company's conservative guidance worried the market. Management guided for 2026 revenue growth of 12% to 14%, while SSS would increase only 1% to 3% -- both ...