Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Statistics show that 70 percent of our clothing purchases are made while we are in the fitting room. According to Robert Phibbs, The Retail Doctor, certain retailers have tricks of the trade that they ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...