What do a lot of federal employees and the GEICO Gecko have in common? They have a great sense of humor and good comedic timing. This year GEICO is proving that point by sponsoring D.C.'s Funniest ...

Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ...

Is it possible, in this great land of ours, that people of differing political beliefs can exchange insults, make stupid remarks, get fired, make wildly overreaching claims -- and both sides wind up ...

The idea that an entire industry could be turned upside-down with one impassioned letter seems like an Ayn Randian fantasy about a single brilliant, driven individual forcing change on the world. But ...

Commercials tend to be the worst part about television. They disrupt whatever you're watching to advertise things you probably won't buy. The least they can do is make them entertaining, right? Ratt ...

For the week ending Dec. 15, one brand sticks out for the number of spots played on the cable networks tracked by iHeartMedia-owned Media Monitors. To little surprise, it is an auto insurance ...

One of the advertising executives behind Geico Corp.'s memorable commercials will talk Nov. 18 about using humor in advertising. Paul McKee, who grew up in Kenmore, oversees the Geico account as chief ...

On August 17, 1964, I started my first job as a copywriter for Prentice-Hall. By 9:30 that morning, I was handed a set of guidelines written by Richard Prentice Ettinger himself. One of the ten rules ...

WASHINGTON--(BUSINESS WIRE)-- What do a lot of federal employees and the GEICO Gecko have in common? They have a great sense of humor and good comedic timing. This year GEICO is proving that point by ...