Gen Z is a vital audience for networks and streaming platforms, particularly as the age group develops disposable income of its own in the years ahead. Their viewing habits differ from older ...

How optimistic students feel about their future and how prepared they feel for it are at odds. A new survey of young people from Generation Z (those ages 12 to 27) shows that most respondents feel ...

Using Parrot Analytics’ Audience Solutions we can see the age and gender profile of the audience for shows and movies. Often a title will have a relatively balanced audience, but for this analysis ...

A chart outlining the alleged differences between Gen Z 1.0 vs Gen Z 2.0 is, fittingly enough, dividing people online. There’s debate over the exact frame of time that encompasses Gen Z, but the term ...

As Gen Z grows up, marketers focus with dogged determination to understand what makes this digital-first generation, one influencing culture at large, tick. Gen Z is poised to be nearly a third of the ...

Gen Z, the age group between 15 and 24 years old, is an influential and important audience for the entertainment industry to reach. According to Parrot Analytics’ Audience Solutions, Gen Z makes up 27 ...