Gen Z is now trying a new trend called the “do nothing challenge” on TikTok. It is a simple yet strangely hard experiment and requires a person to sit still and do nothing. It will allow them to not ...

Gen Z faces a job market in flux. AI researcher James Ransom advises against chasing titles but focusing on skills that keep ...

"Revive Mentos' relevance with the iconic Fizzooka Fortnite weapon, a bold Gen Z campaign that skyrocketed social engagement ...

When it comes to skincare, Gen Z is not afraid to experiment with different skincare products. But they must be cautious, says cosmetic surgeon Dr Debraj Shome.

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” experiences: their mobile-only “pickup” stores. The move signals a deliberate ...

This reflects Gen Z’s comfort with real-time problem solving without layers of hierarchy to slow them down. They prefer leaders who respond with clarity and transparency, not defensiveness. When ...

Kelly Gibson told Newsweek she has always done this exercise, but this year, the responses were "very different." ...

A variety of economic factors could have a significant impact on Gen Z spending habits in the upcoming holiday season and impact overall spending numbers.

Gen Z, driven by a desire for social connection, is bringing back a divisive dining trend: shared tables and communal dining.