Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...

As 2026 approaches, global retail faces major change as consumers blend online and in-store shopping, seek value, and favour ...

Research shows Gen Z consumers demand authenticity and are highly concerned about the environment. So why is this generation one of the biggest consumers of fast fashion? Are they unaware or ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends. Often lauded as the ...

Key Takeaways Gen Z plans to cut holiday spending this year, prioritizing essentials and secondhand goods over gifts.This shift reflects broader financial stress and a growing focus on value-driven, ...

Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural ...

SAN DIEGO, June 25, 2025 /PRNewswire/ -- The path to purchase has splintered, and Gen Z is in the driver's seat. According to SOCi's 2025 Consumer Behavior Index (CBI), younger consumers are building ...

Their is a new wave of behavior around drinking in public which could have a major impact on the alcohol and cannabis industry. In bars across the country, a subtle shift is underway: younger patrons, ...

Generation Z’s identity, sense of belonging, and preferences are increasingly being shaped by digital algorithms at the expense of traditional media.

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. In 2024, internet usage made a significant migration from ...

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...