Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

With over 30 years in the industry, I have seen a number of marketing strategies come and go. Some stick, others fade, but they all reflect the generation of adults at the time of their creation. Now ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

In the world of modern marketing, a new demographic has emerged—Generation Z. This group has a unique set of values and behaviors that are reshaping the way businesses engage with consumers. Unlike ...

With the new school year underway, apartment marketers have a prime opportunity to engage Gen Z renters. Knowing Gen Z’s media habits and values is essential for creating marketing strategies that are ...

Successful marketing strategies of the past are continually being reimagined and tailored to resonate with new generations. As Gen-Z emerges as a dominant consumer demographic in 2024, marketing ...

Georgia is International Marketing Director for Manhattan Associates. She has spent 25 years championing the customer experience with the last 15 years specifically working with retailers. Her primary ...

What do a Chinese-manufactured toy and an American actress have in common? According to experts, not much — except they’re both being marketed to Gen Z. Distributed exclusively by China-based retailer ...

Contrary to the belief that Gen Z prefers online shopping, they are leading the trend back to physical stores. Deloitte's ...

Here they come! Graduating from college and beginning their career journeys, and soon enough they'll be the business-to-business buyers we'll be targeting and marketing to. Marketing to Gen Z has ...

A weekly deep dive into the current trends, slang, and viral videos of youth culture in terms that even the squarest can understand. Our sister site Mashable identified an interesting trend that's ...

Generation Z’s identity, sense of belonging, and preferences are increasingly being shaped by digital algorithms at the expense of traditional media.