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I bleach my hair, and these breakage-preventing shampoos keep my blonde strands looking lustrous and bouncy

An editor with old money blonde hair breaks down her favorite shampoos for bleach-treated hair. Plus, find a few more picks blonde customers swear by, including Olaplex No.4P, Amika the Kure Strength ...
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How to Bleach Your Hair, According to an Expert

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Learning how to bleach your ...

Hair cryotherapy promises 264% more shine – here’s what it did to my dull, bleached hair

Cryotherapy for your hair looks set to be a big beauty trend for 2026, freezing strands to -16℃ deliver incredible shine and ...

'I tried cryotherapy on my bleached hair and couldn't believe the results'

We tested out Hair.TOXX's cryotherapy, a new treatment for 2026 using -16°C technology and promising up to 264% more shine ...