While dramatic eyes and lips will dominate, skinimalism is the one trend from 2025 that we expect to carry over into the New ...

"From our 40s, cool girl makeup is about investing in skincare and self-care," says Lan. "It's flawless skin achieved through ...

TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...