A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

Regardless of how the politicians try to spin it, the economy is a top concern this election year. Consumers are struggling, and so are businesses across just about every industry vertical. Consumers ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Customer relationship management (CRM) platforms serve as the operational backbone for your RIA. This is why choosing the tool that matches your firm’s needs and goals is an important decision. To ...

Pipedrive is a good CRM product. But unfortunately a recent press release from the company doesn't help its credibility. According to the statement's headline, Pipedrive reported "record sales growth ...

With an anticipation that they will bring a significant change of the relationship with customers, the ability to make the sales process easier and to base the decisions on the data, most of the ...

Choosing the right CRM system is not an easy task. There are many options to consider and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also ...

Customer relationship management (CRM) software is a critical tool for driving sales and interacting with potential or current customers. The best CRMs help you organize and store all of the data that ...

Customer relationship management is a long-term business. Diageo and SK-II certainly appear to understand this, consolidating their regional CRM briefs with one agency each in recent months, in a bid ...

Givebutter, the all-in-one nonprofit fundraising and CRM platform trusted by more than 70,000 nonprofits, today announced its acquisition of We Are For Good, a trusted voice in social impact. Together ...

After months of rumblings out of Redmond, Microsoft finally released Version 1.0 of its Customer Relationship Management (MS CRM) Professional Suite Edition late last month. The wait has paid off: ...