In May, Google built AI Mode into Search in the US, which searches the web and summarizes its findings for users. It also lets users ask follow-up questions, as well as have a back-and-forth conversation with the tool.

Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search.

Just like with Google Search years ago, trying to improve AI-generated responses on behalf of noteworthy clientele has become the name of the game.