New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Overview: The best tools for real-time data science analytics in 2025 enable instant insights from streaming data.Apache ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Is the Google Data Analytics Certificate worth it? Shane Hummus dives into salary expectations, career paths, and whether ...

Health insurance firm Vitality wants to help its customers take a more preventative approach to managing their health and ...

Google is set to showcase some of its latest work in data management, artificial intelligence and cloud technology at its Google Cloud Next 2025 event in Las Vegas next week. I expect Next 25 to offer ...