First there was turmeric latte. Then came naan bread and chai tea. Then the dupatta got a facelift as a ‘Scandinavian scarf’ and Prada discovered kolhapuris. The latest in this long line of indigenous ...
After the Indian dupatta was rebranded as a ‘Scandinavian scarf’ and Prada gave kolhapuris a high-fashion makeover, the latest traditional Indian item to be seemingly rebranded by the West is the ...