The latest influencer brand doesn’t include a single eye shadow palette — rather, it’s a clean hair-care line targeted at Millennial moms. Mindy McKnight, founder of the YouTube channel ...

Mindy McKnight, also known as @cutegirlshairstyles on YouTube and the founder of hair care brand Hairitage, jokingly refers to her latest launch as “sexy dandruff shampoo.” “I wanted bottles that ...

Hairitage by Mindy McKnight, founded by YouTube star Mindy McKnight, is expanding its assortment of products available at Walmart. The brand, which launched alongside incubator Maesa Group, will ...

Add Yahoo as a preferred source to see more of our stories on Google. Mindy McKnight didn't intend to do hairstyling on YouTube. In fact, she's not even a hairstylist by trade. The mom of six started ...

NEW YORK, March 2, 2026 /PRNewswire/ -- Hairitage by Mindy, the innovative and inclusive haircare brand founded by Mindy McKnight, is introducing a bold new standard for clean haircare with its Next ...

In this new Inside Beauty video series, Andrea Fallin, founder of Strategy Concepts, sits down with Mindy McKnight, YouTube star and founder of Hairitage to discuss all things beauty and ...

Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.

NEW YORK, March 2, 2026 /PRNewswire/ -- Hairitage by Mindy, the innovative and inclusive haircare brand founded by Mindy McKnight, is introducing a bold new standard for clean haircare with its Next ...