A cutting-edge virtual measurement system will make its NFL debut when the 2025 season kicks off in less than two weeks, to help make the most precise ball placements the gridiron has ever seen. The ...

The NFL announced this week that it will use a high-tech system of cameras in the upcoming season to track the ball down the field and determine whether a team gets a first down. Sony's Hawk-Eye ...

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual measurement ...

The NFL will switch from traditional chain gangs to advanced camera technology, Sony’s hawk-eye system, as the primary method of measuring first downs for the upcoming season.