As Heineken 0.0 has evolved into a leader in non-alcoholic beer, its owner admits its success wasn’t always guaranteed. “Now it’s a genius move that was a couldn’t miss, it was inevitably going to be ...

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Heineken 0.0, the non-alcoholic beer brand, is bringing its simulated mobile racing competition, “Player 0.0,” to the U.S., per a press release. The move is part of Heineken’s larger efforts to ...

Last year, beer company Heineken introduced the Gaming Fridge, a PC with a fridge installed, but now it wants to put the power to get a Heineken 0.0--its non-alcoholic beer--into players' hands with ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

“It’s a real thing. It’s here to stay,” Nick Firestone, the CEO of US brewer Firestone Walker, says. “Personally, I’m glad it’s here to stay.” Eyeing the increasing demand for non-alcoholic beer, the ...

Americans are drinking less beer. Heineken has a plan to fix that. Over the past four years, American beer consumption slid 5%, according to research firm Mintel. A quarter of US beer drinkers said in ...