Steve Jobs and Steve Wozniak started Apple in a garage in the 1970s. Today, the maker of MacBooks, iPhones, and AirPods is valued at nearly $4 trillion Apple is one of the world’s most iconic brands.

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. The first check from Apple Computer's original bank account went ...

Some of the rarest memorabilia from the early days of Apple Inc (NASDAQ: AAPL) and personal items belonging to co-founder and former CEO Steve Jobs are up for auction to celebrate the company's 50 th ...

Apple's 50th birthday is coming up on April 1, and to celebrate, the Computer History Museum in Mountain View, California, is holding in-person exhibits and promoting online content about the ...

WARNING: Possible spoilers below, especially if you don’t know anything about the history of Apple Computer, Inc. Jobs, the movie starring Ashton Kutcher as Steve Jobs, doesn’t open until August 16.

I rate Apple as sell due to potential fading brand premium, slowing innovation, and overreliance on past prestige in a shifting tech cycle. Apple’s growth is lackluster, with Services as the only ...

At 1pm ET (10am PT) today I’ll be liveblogging Apple’s Worldwide Developer C0nference (WWDC) keynote, live from San Francisco’s Moscone West. You can join co ...