Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

Bob's Watches just opened at New York's JFK, joining a growing global network of airside second-hand Rolex and other luxury watch stores.

So, you want to buy a Rolex? Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn't in the cards for everyone. But fear not. That ...

If you want to purchase a Rolex Daytona new at retail, you are among what appears to be millions of people who “register their interest” at authorized dealerships every year. Our recent research shows ...

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At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...