Wig culture has no doubt transformed the Black hair space over the last decade. Thanks to the unique flexibility of the style—whether it’s a waist-length glueless yaki wig (a texture that mimics ...

Does your wig ever feel like a dead giveaway? That stiff hairline, unnatural shine, or awkward fit can scream “FAKE!” and drain your confidence. You’re not alone. Many wig wearers struggle with this ...

The wig industry aimed at women of color has an estimated market in the neighborhood of $13 billion. Black women face unique issues when it comes to building these wigs, and the process traditionally ...

We’ve all seen it: viral instances on TikTok and Instagram where ladies lose their wigs. Whether it’s from dancing or riding on an amusement ride, we have to make sure the wigs are secured! Luckily, ...

When Leah J. Loukas, the storied wig designer behind countless Broadway productions, answers my Zoom call from her studio, it looks as if she’s sitting smack dab in the middle of a Sally’s Beauty ...