If Gemini and ChatGPT Voice are any indication, the new AI-powered Alexa should be much more conversational. It should also excel at understanding natural language and context while seamlessly processing multiple commands at once. Reportedly, the new Alexa will also be able to act as an "agent" and take action on your behalf.

The new generative AI-powered Alexa represents at once a huge opportunity for Amazon, which counts more than half a billion Alexa-enabled devices in the market, and a tremendous risk. Amazon is hoping the revamp,