Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

As paradoxical as it may seem, creative agencies are leaning into AI to help humanize brands. From listening more deeply to customer sentiment to tailoring more personalized messaging and authentic ...

As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...

Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...

Volume 8 of the “Humanizing Brand Experience: Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc., the industry leader in workspace products and solutions, this week officially launched a new brand campaign with the theme: “Business is Human”. The ...

Careless use of AI risks brand sameness; algorithms are made for immediate needs, not for creating brand love. As a result, ...

Branding, whether for businesses or individuals, has become increasingly popular and is widely discussed in today’s job market. Building a strong brand is crucial for boosting the professional image ...

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond ...