IWC Schaffhausen, known for its precision engineering and timeless design, has unveiled a horological masterpiece in collaboration with seven-time Formula One world champion and IWC brand ambassador, ...

“To make something that is completely unnecessary but gives us joy satisfies a very important human need,” says IWC CEO Christoph Grainger-Herr at the brand’s HQ in Schaffhausen as our conversation ...

Welcome to Watches You Should Know, a biweekly column highlighting little-known watches with interesting backstories and unexpected influence. This week: the IWC Portugieser. To understand the genesis ...

The first Portugieser timepieces, the Reference 325, were created to the specifications of two businessmen from Portugal, Rodrigues and Antonio Teixera. This resulted in the name of the collection.

For all its Swiss-German pride, IWC Schaffhausen has built its contemporary reputation on a model named the Portugieser, produced in 1939 and named after two Portuguese merchants who challenged the ...

At this year’s Watches and Wonders in Geneva, IWC has unveiled a stunning collection of timepieces, each exemplifying the brand’s commitment to craftsmanship and timeless elegance. The lineup includes ...

Updating an icon like IWC’s Portugieser requires restraint. This year, the brand revisited its flagship dress watch with subtle design refinements, new dial colors, and a groundbreaking Eternal ...

When Boston native Florentine Ariosto Jones arrived in Switzerland in the mid-1860s to set up a watch company based on the modern industrial techniques of the American watch industry, he found little ...

Swiss watchmaker IWC has revealed a new timepiece in collaboration with Lewis Hamilton, called – deep breath, everyone – the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton. The ...

In one month, we’ll celebrate the Lunar New Year—an annual event that often sees a slew of new watches being released with the theme of the Chinese calendar year. This time, we welcome the Year of the ...