When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New York ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (PIX11) — With the weather warming ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

Summer may be over but Mister Softee is giving Long Islanders a reason to extend the season with the opening of the ice cream vendor's second storefront, in Center Moriches. The first brick-and-mortar ...

Zoly has owned and operated two ice cream trucks in Miller Place and Mount Sinai for the past seven years. His connection ...