Tetsuya Abe, president of Ikeuchi Organic, left, gives tips on how to use towels well to FC Imabari players as a "towel doctor" in Imabari, Ehime Prefecture, on April 5, 2018. (Mainichi/Nobuto ...

Stocking plush towels from Imabari – Japan’s top towel-production region – True Towel carries beautiful specimens in a variety of colours. Including the popular Classic Hotel series used by luxury ...

When the inaugural Baseball United season opened on November 14 in Dubai, few expected a Japanese towel to become one of the most symbolic visuals of the month-long tournament. Yet the sight of ...

Dubai’s first professional baseball league, Baseball United, opened its inaugural season on November 14, introducing a new rally-towel culture to the region through FIRST TOWEL, produced in Imabari, ...

Yohji Yamamoto has collaborated with IKEUCHI ORGANIC, an Imabari towel brand that has a strong affinity with the brand, which values Made in Japan manufacturing. The high-quality Yohji Yamamoto TOWEL, ...