Just days after Meta introduced its Muse Image AI generator, the Mark Zuckerberg-run company has done a complete U-turn. Under pressure from a now-victory-lap-taking CAA and SAG-AFTRA, the tech giant late Friday revealed that the Instagram-trolling Muse Image is essential DOA.

Meta has scrapped Instagram’s AI feature that let users generate images using public profiles as references. The feature sparked backlash from users, who argued their public posts shouldn’t become AI reference material without meaningful consent.

The platform brings multiple creative and productivity tools into one free AI workspace for creators, students,

Days after rolling out its Muse Image AI feature on social media, Meta has heard the overwhelming backlash from users. On Friday, the tech behemoth announced that the feature is “no longer available” on Instagram,