Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for ...

How women-owned companies can highlight their business's unique features using social media marketing.

Influencers continue to be an important marketing vertical for retailers. A new Shopify survey looked at recent marketing strategies among retailers who use the platform. Seventy-three percent of ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...