Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app ...
The statistics speak for themselves: ? According to BI Intelligence, United States mobile ad spend will reach around $42 billion in 2018, up by a five-year compound annual growth rate of 43 percent ...
In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...
Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you’re in the mobile app industry, the number of daily active users (DAU) is your ...
App developers often grapple with the choice between in-app purchases and in-app advertising for their monetisation strategy but this dilemma doesn't need to be a deadlock for developers. "Balancing ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...
Unity’s 2024 Gaming Report has surveyed 300 game development studios and found in-app ad revenue is up Player spending declined in 2023 in almost all genres Unity’s 2024 Gaming Report is out now, ...
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