Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called ...

Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

As noted by Michelle Grant (via TechCrunch), the Uber app is now sending users unrelated advertisements via push notifications. In one of the examples shown by Grant, Uber sent a notification to ...