Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience. Instagram reached 1 billion users this June, which was up from 800,000 last ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...

Instagram is jumping into the time well spent movement, following the unveiling of Google’s new time management controls last week. Code buried in Instagram’s Android app reveals a “Usage Insights” ...

"Shareable Insights" invites Instagram creators to export insights regarding their account and campaigns, posts and Reels as a PDF via Meta's Edits app, according to a Threads post by app researcher ...

When Instagram started, it felt more intimate than most other social networks; just you and your friends swapping photos on your phones. As it’s grown, it lost some of its indie cred, but remains ...

An often overlooked aspect of social media is its relationship to customer insights and feedback. So many times, brands look at social media as a bullhorn announcing activities instead of focusing on ...

Over the last year, Instagram has added a slew of features to help independent creators make a living, like Instagram Shop and Shopping in Reels. Today, Instagram launched new Insights for Reels and ...

Is your Instagram account for your retail or interior design business an actual business profile? If not, as we head into another new year — a new decade — it might be a task you want to put on your ...