The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

Carlton Active is proud to announce the commercial launch of its interactive advertising services on ITV, the UK's largest commercial channel. The announcement follows a successful pilot project and ...

Unilever brands, Colman's sauces and Olivio spread, will run the first ever interactive television commercials with the UK's commercial operator ITV . Viewers with digital terrestrial television ...

Zebus Group Inc., which streams interactive TV advertisements in any web environment, regardless of a user's player-type, browser-type, or connection speed, has launched a feature that will allow them ...

EXCLUSIVE: It’s that time of year again. Super Bowl Greatest Commercials: Battle of the Decades, an annual interactive special where viewers vote for their favorite Super Bowl commercial of all time, ...

It’s time once again for fans to weigh in on their all-time favorite Super Bowl commercial. Super Bowl Greatest Commericals: All Time Classics, an interactive special where fans can vote live for ...