The Ex-Change will be available to the first 100 customers at JCPenney’s flagship store in Garden City, New York, and the ...

In exchange for their old jewelry, shoppers at select stores will receive a " ½-carat lab-grown diamond necklace set in 14k ...

JCPenney is helping you break up with your old jewelry for Valentine's Day. The department store chain will hold a one-day ...

The JCPenney Ex-Change is a Valentine’s Day event at select stores where shoppers can bring in a once-loved treasure and ...

On Saturday, Feb. 14, shoppers at certain JCPenney stores will be allowed to exchange jewelry from past relationships, no ...

This Valentine’s Day, JCPenney is gifting customers with something new and special … in exchange for something old and unwanted.

"The moment our shoppers experience the quality, brilliance and variety of JCPenney’s fine jewelry, the surprise sells itself ...

This Valentine’s Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let’s be honest, not every piece of jewelry should have to either. Introducing The JCPenney ...

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WAYNE — You can leave the mall smelling like Jennifer Lopez. If that is not enough of an incentive, JCPenney will hand over a diamond necklace. The department store is celebrating its grand opening at ...