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Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Saucy chicken chain Zaxby’s is celebrating spring with flavor-packed rewards through its award-winning loyalty program, Zax Rewardz. Amid rising loyalty cutbacks in the quick-service restaurant ...

If brands want to take advantage of loyalty programs they must move beyond basics. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

CHICAGO--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE:H) announced today that Maison Métier and The Barnett, two celebrated New Orleans properties located adjacent to one another and offering ...

American's AAdvantage program centers status on loyalty points, so customers can quickly progress through spending with ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...