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Here’s the Surprising Origin of Nike’s “Just Do It” Slogan

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...
The New York Times

Evaluating the NFL’s YouTube experiment, plus Nike’s ‘Just Do It’ 2.0: MoneyCall

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive this in your email every Wednesday morning? Subscribe here, it’s free.) Name-dropped today: Costco, Tom ...
The Source Magazine

Nike Reintroduces “Just Do It” with New “Why Do It?” Campaign

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...
Retail Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
Entrepreneur

Saying ‘I’ll Just Do It’ is Holding You Back. Here’s How to Finally Let Go

Letting go of control is essential to scale your business. Teaching principles enable independence and preserve quality without micromanagement. Hiring solution-seekers multiplies your impact beyond ...