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Kan Khajura Tesan (KKT) helped Hindustan Unilever (HUL) brands such as Lux and Fair & Lovely engage with rural consumers in media dark areas in India. HUL, one of the country's biggest FMCG ...

What were the objectives for the creative work? This case study describes how consumer products brand Unilever built brand awareness in remote areas of India with Kan Khajura Teasn (KKT) Station, a ...

India has 29 states with at least 720 districts comprising of approximately 6 lakh villages, and over 8200 cities and towns. Indian postal department has allotted a unique postal code of pin code ...