From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and trends, it is one of the biggest industries in South Korea, where the ...

South Korea's cosmetics exports hit a record high last year, driven by the global popularity of Korean culture and the ...

From glass skin to snail mucin, Korean beauty is changing the way we care for our skin. Here's why it's so popular – and ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

And best of all, it only costs about as much as a single fancy coffee drink.